Magpie Privacy Statement
Effective Date : October 12, 2017
DGA Inc. (“DGA”, “we”, “us”, or “our”) recognizes the importance of privacy. In this Privacy Statement for our Magpie product, we describe how we collect, use, and disclose information that we obtain about visitors to our website discovermagpie.com and related subdomains (collectively, the “Site”), individuals who interact with the Magpie Image Tags and Magpie Checkout (collectively, the “Apps”), and users of the services available through our Site and Apps (the Site, Apps, and services available through them, are hereinafter collectively referred to as the “Services”).
Information We Collect
We collect information about you directly from you, from third parties, and automatically about your through your use of our Services:
- Information We Collect Directly from Users. We may collect information about you directly from you. If you create an account with us, we will collect your name, email address, and password. If you place an order through us, we will also collect your payment information and billing and shipping information. We will also collect any other information that you provide to us through our Services, such as demographic information.
- Information We Collect about You from Third Parties. We may collect information about you from third parties. For example, if we allow you to log into your account using your credentials for a social networking platform, then we may collect information about you from that platform.
- Information We Collect Automatically. We automatically collect information about you through your use of our Services, including, without limitation: Internet protocol (IP) address, browser type, domain name, the website that led you to our Services, the website to which you go after leaving our Services, the dates and times you access our Services, device identification information, and your activities within our Services (e.g., links you click, searches you run, purchase history, products you hover over, etc.). Please see our Cookies and Other Tracking Mechanisms section below for more information. We may combine information we collect automatically with information we collect directly from or from third parties.
How We Use Information
We use the information that we collect, including personal information, for the following purposes:
- Providing and Improving Our Services. To provide and maintain our Services; to improve our Services; to develop new features, products, or services; to perform technical operations, such as updating software; and for other customer service and support purposes.
- Research and Analytics. To analyze how you interact with our Services; to monitor and analyze usage and activity trends; and for other research, analytical, and statistical purposes.
- Marketing and Communications. To communicate with you about your account and use of our Services; to send you product, service, or event updates; to respond to your inquiries; to provide you with news and newsletters, special offers, promotions, and other information we think may interest you; and for other informational, marketing, or promotional purposes. Our communications with you may include communications via email and text/SMS. Please see our section regarding Your Choices for more information about how to change your communications preferences.
- Legal Compliance. To comply with applicable legal or regulatory obligations, including as part of a judicial proceeding; to respond to a subpoena, warrant, court order, or other legal process; or as part of an investigation or request from law enforcement or a governmental authority.
How We Disclose Information
We disclose the information that we collect, including personal information, as described to you at the time of collection, as consented to by you before disclosure, and as follows:
- Merchants and Retailers. If you are a consumer who purchases a product through our Services, then we will share information about you with the merchant or retailer from which you purchase the product.
- Affiliates. We may disclose information to current or future affiliates or subsidiaries for research, marketing, and other purposes consistent with this Privacy Statement.
- Service Providers. We may disclose information to our vendors, service providers, agents, or others who perform functions on our behalf.
- Business Transfers. We may disclose information to another entity in connection with, including during negotiations of, an acquisition or merger, sale or transfer of a business unit or assets, bankruptcy proceeding, or as part of any other similar business transfer.
- Legal Compliance. We may disclose information to comply with applicable legal or regulatory obligations, including as part of a judicial proceeding; in response to a subpoena, warrant, court order, or other legal process; or as part of an investigation or request from law enforcement or a government official.
- Aggregate and De-Identified Information. We may disclose aggregate, anonymous, or de-identified information for marketing, advertising, research, compliance, or other purposes.
Cookies and Other Tracking Mechanisms
Cookies. Cookies are alphanumeric identifiers that we transfer to a computer’s hard drive through a web browser for record-keeping purposes. Some cookies allow us to make it easier for you to navigate our Services, while others are used to enable a faster log-in process or to allow us to track your activities while using our Services. Most web browsers automatically accept cookies, but if you prefer, you can edit your browser options to block them in the future. The Help portion of the toolbar on most browsers provides information about how to prevent a computer from accepting new cookies, how to have the browser notify upon receiving a new cookie, or how to disable cookies altogether. If you disable cookies, you may be able to browse certain areas of the Services, but some features may not function (e.g., you may not be able to stay logged into your account).
Clear GIFs, pixel tags, and other technologies. Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies. In contrast to cookies, which are stored on a computer’s hard drive, clear GIFs are embedded invisibly on web pages. We may use clear GIFs (also referred to as web beacons, web bugs or pixel tags), in connection with our Services to, among other things, track your activities, help us manage content, and compile statistics about usage of our Services. We and our service providers also use clear GIFs in HTML emails to you, to help us track email response rates, identify when our emails are viewed, and track whether our emails are forwarded.
Do Not Track Disclosure
Our Services do not respond to Do Not Track signals. For more information about Do Not Track signals, please click here. You may, however, disable certain tracking as discussed in the Cookies and Other Tracking Mechanisms section above (e.g., by disabling cookies).
We use third parties such as network advertisers to display advertisements on our Services, to assist us in displaying advertisements on third-party websites, and to evaluate the success of our advertising campaigns. You may opt-out of many third-party ad networks, including those operated by members of the Network Advertising Initiative (NAI) and the Digital Advertising Alliance (DAA). For more information regarding this practice by NAI members and DAA members, and your choices regarding having this information used by these companies, including how to opt out of third-party ad networks operated by NAI and DAA members, please visit their respective websites: www.networkadvertising.org/optout_nonppii.asp (NAI) and www.aboutads.info/choices (DAA).
Opting out of one or more NAI member or DAA member networks (many of which will be the same) only means that those members no longer will deliver targeted content or ads to you. It does not mean you will no longer receive any targeted content or ads on our Services or other services. You may continue to receive advertisements, for example, based on the particular website that you are viewing (i.e., contextual advertising). Also, if your browsers are configured to reject cookies when you visit an opt-out page, or you subsequently erase your cookies, use a different computer or change web browsers, your NAI or DAA opt out may no longer be effective.
Our Services may contain links to third-party websites and applications provided by third parties. Any access to and use of such linked websites, applications, or third-party services is not governed by this Privacy Statement but instead is governed by the privacy statements of those third parties. We are not responsible for the information practices of such third parties, and we encourage you to read their privacy statements.
Where, however, our Services are integrated into a third-party websites or applications (e.g., where the Magpie Image Tag is incorporated into a fashion blog), then this Privacy Statement applies to the information that we collect through those Services – in addition to the third party’s privacy statement.
We have taken steps to help protect the personal information we collect. However, no data security measures can guarantee 100% security. You should take steps to protect against unauthorized access to your device and account by, among other things, choosing a robust password that nobody else knows or can easily guess and keeping your log-in and password private. We are not responsible for any lost, stolen, or compromised passwords or for any activity on your account via unauthorized password activity.
Opting out of Email Communications. We may send periodic promotional or informational emails to you. You may opt out of such communications by following the opt-out instructions contained in the email or emailing us at email@example.com. Please note that it may take up to 10 business days for us to process opt-out requests. If you opt out of receiving marketing emails from us, we may still send you non-promotional emails (e.g., about your account with us).
Our Services are not targeted to children under thirteen (13) years of age, and we do not knowingly collect personal information from children under thirteen (13). If we discover that a child under thirteen (13) has provided us with personal information, we will promptly delete such personal information from our systems.
If you have questions about the privacy aspects of our Services or for further information about our data privacy policies and practices, please contact us at firstname.lastname@example.org.
Changes to this Privacy Statement
This Privacy Statement is current as of the Effective Date set forth above. We may change this Privacy Statement from time to time, so please be sure to check back periodically. We will post any changes, including any material changes, to this Privacy Statement on our Site.